Since 2015 I have been incorporating research and design into new products for Ciam. From the first contact with a world unknown to me, I sought to introduce conceptual innovation into the design of the furniture itself. I believe that I have succeeded in disrupting the existing market logic which was based purely on the decorative front of the furnishings. I strove to rediscover the aesthetic purity of the sign, along with the maximum enhancement of the preserved products and the high technological content, all of which integrated, constitute the open project, namely what I think is today the contemporary expression of an industrial product. In the logic of formal reduction, the other innovative concept which I introduced was the integration of the products into the surrounding architectural space, something which had never been explored until today in this market niche. MuroZero (2015) and MuroZero Slide (2017) are some of the products that have allowed Ciam to both become a reference in the retail market in just a few years and to partner with major fashion brands that today recognize food as an important area of their business project.
MUROZERO / 2015 / The wall shaped like a fridge - The fridge shaped like a wall. Vertical refrigerated cabinet capable of managing positive and negative temperatures designed to be completely integrated into the wall that welcomes it and therefore to the architectural space. The search for total integration between the technological element and the architectural project is a contemporary plus in the most minimal and sophisticated contemporary research, because it is able to hide the machine and leave only the minimum sign in sight, in this case, the glass door . The latter, available in different finishes, consists of an aluminum frame which on the opening side includes the vertical handle for opening and the indirect lighting system with LED source distributed around the perimeter. The internal cell has the side walls slightly inclined so as to perceive a sense of depth greater than the internal space. The concept of wall integration, which makes this product unique on the market, is reinforced by the possibility of finishing the vertical walls inside the cell with the same material with which the external wall that houses the refrigerator is finished. This design choice allows to have a material continuity between inside and outside giving the impression of having glazed a niche on the wall. The coating can be in natural stone, marble, corian, wallpaper, epoxy resins. The refrigerator can also be ducted with other elements to obtain a modular continuous system.
MOVE16 / 2016 / The Move16 refrigerated counter was born around the idea of creating a free standing block capable of rethinking the logic of the customer and operator side. Customers can move around the counter itself and no longer look at it only from the front. This was possible by thinking of the counter design symmetrically, as if there was no front and back. A large display case made of glued transparent glass sheets, restores formal rigor and highlights the synthesis of construction details; it is divided in half by a brass strip that marks the limit of the opening part and integrates the lighting system with LED source. The lower part consists of the thick top and the base fairing that incorporates the technology on board. The design is rigorous and minimal and allows the diversified application of coating materials from marble, Corian up to epoxy resins.ont and back. A large display case made of glued transparent glass sheets, restores formal rigor and highlights the synthesis of construction details; it is divided in half by a brass strip that marks the limit of the opening part and integrates the lighting system with LED source. The lower part consists of the thick top and the base fairing that incorporates the technology on board. The design is rigorous and minimal and allows the diversified application of coating materials from marble, Corian up to epoxy resins.
MIRROR / 2017 / Refined and elegant, Mirror is an exhibition "table" that through the reflection of itself tries to dematerialize to enhance the displayed product as if it were a real precious jewel. Mirror is entirely covered with mirror elements and back painted glass. A new and contemporary way of conceiving the counter, free in the center of the room. A counter with rigorous, elegant and pure shapes that if it were not for the sophisticated opening system of the upper glass upwards, it would seem an inaccessible casket. A modular design consisting of central linear elements and head elements allows customization, reaching important linear dimensions; the idea of a large horizontal sign. The spirit of Mirror completely embodies the contemporary language of the new Ciam products where pure shapes, living materials and great research of details, dress up a sophisticated and innovative technology that allows new features.